Survey design and interpretation
Feedback guides for survey design and interpretation.
Choose a specific situation. Each guide offers sample questions and an interpretation caution.
Create your survey in SurveyTeamsOpens product registration. Example questions are not imported automatically.
Survey participation and completion denominators
Distinguish invited people, started questionnaires and completed questionnaires before reporting a survey participation percentage.
Explore guide ↗Worksheet · canvasSurvey design and interpretationMissing survey answers and eligible denominators
Separate skipped questions, not-applicable cases and valid answers before interpreting an item’s answer percentage.
Explore guide ↗Worksheet · canvasSurvey design and interpretationCompare survey waves when the respondent mix changes
Check respondent-group counts before interpreting a change in an overall survey percentage. Work through unchanged group rates with a shifting sample mix.
Explore guide ↗Casebook · fieldguideSurvey design and interpretationTop-two-box scores: count the eligible ratings
Calculate a top-two-box percentage with explicit rating direction, valid-answer count and not-applicable exclusions.
Explore guide ↗Worksheet · canvasSurvey design and interpretationCode open survey comments with a reviewable codebook
Build a small survey-comment codebook, retain multi-theme cases and distinguish theme mentions from the number of respondents.
Explore guide ↗Research-Plan · blueprintSurvey design and interpretationPretest a survey recall period
Check which experience people recall before choosing a survey reference period. Use free-text probes and an explicit out-of-window case.
Explore guide ↗Casebook · fieldguideSurvey design and interpretationPretest meaning across survey translations
Review time periods, actor meanings and response instructions across survey translations before comparing language groups.
Explore guide ↗Research-Plan · blueprintSurvey design and interpretationPercentages for multiple survey selections or themes
Choose between respondent shares and selection shares when one person can contribute multiple survey categories.
Explore guide ↗Worksheet · canvas