Which location was difficult to find?
Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: attendees confuse session rooms with similar names.
Events and gatherings / Survey guide
Events and gatherings · Practical survey guide
Event wayfinding survey
Improve navigation between event areas.
Opens product registration. Example questions are not imported automatically.
ILLUSTRATIVE QUESTIONNAIRE3 prompts
Try the first three questions here. Nothing is submitted or saved.
Read the answers carefully
Keep the conclusion within the evidence.
Do not assume all visitors can use visual signage.
Attendees confuse session rooms with similar names. This is a synthetic example, not a customer result. Do not assume all visitors can use visual signage.
A useful starting point
Questions to understand the actual experience.
Improve navigation between event areas. Use the prompts relevant to your audience and allow people to skip situations they did not encounter. Keep response handling consistent with what you explain in the invitation.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.
Where did you expect a direction sign?
An expected sign location identifies a decision point where directions were unavailable. Place checked destination guidance at that point; the respondent's route may differ from other entrances or available access arrangements.
What label would help?
Turn the requested improvement into a testable next step. One illustrative action is: use consistent room labels at key junctions.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. Which location was difficult to find? Where did you expect a direction sign? What label would help?
Download the questions as text ↓
Examples to adapt, rather than a validated research instrument.
A worked interpretation example
From a comment to a practical next step.
Illustrative scenario. These are not customer results.
Keep the finding specific
Attendees confuse session rooms with similar names.
Choose an action to test
Use consistent room labels at key junctions.
Check the experience again
After trying the change, repeat “Which location was difficult to find?” with people who experienced it. Check whether they still describe the original issue: attendees confuse session rooms with similar names. Compare explanations and sample context, rather than claiming the change caused an improvement.
Before you send it
Check what your wording assumes.
Would you agree that everything about event wayfinding was clear and easy?
Which location was difficult to find?
The first wording combines an assumed positive outcome with two different judgments. The revised prompt asks about a specific experience and permits an inconvenient or uncertain answer.
Choose the response format
Make room for the explanation.
| Question | Suggested format | What to preserve |
|---|---|---|
| Which location was difficult to find? | Optional short text | Retain the specific point or condition described; avoid replacing it with an unexplained rating. |
| Where did you expect a direction sign? | Optional written explanation | Keep context that distinguishes different experiences. Do not assume all visitors can use visual signage. |
| What label would help? | Optional improvement suggestion | Keep the suggested change separate from whether it has been tested. Use consistent room labels at key junctions. |
Make questions optional where appropriate. If you add a rating scale, label its endpoints, keep one idea per question, and retain a follow-up for reasons. These examples are not a validated measurement instrument.
Build with SurveyTeams
Draft your own event wayfinding questionnaire.
Use these examples to draft your questionnaire. Create a survey draft, add questions, and check the respondent preview in SurveyTeams. Additional features depend on your account and plan.
Create your survey in SurveyTeams
Opens product registration. Example questions are not imported automatically.
Learn about the product ↗From question to next step
Make the feedback useful.
Set the decision
Start with the decision: Improve navigation between event areas.
Invite relevant voices
Invite people with relevant experience. Ask after someone has encountered the situation described in “Which location was difficult to find?”, while they can still recall the details. For material testing, show the actual draft first; for planning, ask before the next relevant activity.
Choose an action
Use consistent room labels at key junctions.
Before you send it
Questions, answered.
Who should receive this questionnaire?
Attendees or organizers who experienced the relevant event activity. Ask only about steps each person encountered; do not treat a voluntary response sample as representative.
When should I ask these questions?
Ask after someone has encountered the situation described in “Which location was difficult to find?”, while they can still recall the details. For material testing, show the actual draft first; for planning, ask before the next relevant activity.
What should I investigate in the answers?
Attendees confuse session rooms with similar names. This is an illustrative pattern to look for, not a claim about your respondents. Do not assume all visitors can use visual signage.
What would a practical follow-up look like?
Use consistent room labels at key junctions. After trying the change, repeat “Which location was difficult to find?” with people who experienced it. Check whether they still describe the original issue: attendees confuse session rooms with similar names. Compare explanations and sample context, rather than claiming the change caused an improvement.
How should I ask “Where did you expect a direction sign?”?
An expected sign location identifies a decision point where directions were unavailable. Place checked destination guidance at that point; the respondent's route may differ from other entrances or available access arrangements. Use an optional written explanation when predefined choices would hide relevant context.
Can I use the questions in SurveyTeams?
Copy the prompts or download TXT, CSV, JSON, or a Markdown worksheet, then adapt them in your own survey. The CTA opens registration; it does not import this example automatically. Verify available features in your account.
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