Keep the finding specific
Readers understand the category but not the intended task.
Marketing and audience research / Survey guide
Marketing and audience research · Practical survey guide
Homepage headline comprehension survey
Check whether a headline explains the product purpose.
Opens product registration. Example questions are not imported automatically.
QUESTION WORDING LAB
Assumes a positive answer
Would you agree that everything about homepage headline comprehension was clear and easy?
Ask about the actual situation
What do you think this product helps with?
The first wording combines an assumed positive outcome with two different judgments. The revised prompt asks about a specific experience and permits an inconvenient or uncertain answer.
A worked interpretation example
From a comment to a practical next step.
Illustrative scenario. These are not customer results.
Choose an action to test
Test a headline with a concrete task description.
Check the experience again
After trying the change, repeat “What do you think this product helps with?” with people who experienced it. Check whether they still describe the original issue: readers understand the category but not the intended task. Compare explanations and sample context, rather than claiming the change caused an improvement.
Read the answers carefully
Keep the conclusion within the evidence.
Comprehension does not establish purchase intent.
Readers understand the category but not the intended task. This is a synthetic example, not a customer result. Comprehension does not establish purchase intent.
From question to next step
Make the feedback useful.
Set the decision
Start with the decision: Check whether a headline explains the product purpose.
Invite relevant voices
Invite people with relevant experience. Ask after someone has encountered the situation described in “What do you think this product helps with?”, while they can still recall the details. For material testing, show the actual draft first; for planning, ask before the next relevant activity.
Choose an action
Test a headline with a concrete task description.
A useful starting point
Questions to understand the actual experience.
Check whether a headline explains the product purpose. Use the prompts relevant to your audience and allow people to skip situations they did not encounter. Keep response handling consistent with what you explain in the invitation.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.
What do you think this product helps with?
Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: readers understand the category but not the intended task.
Which phrase needs explanation?
An unexplained phrase identifies the terminology preventing visitors from connecting the headline to a concrete task. Replace or illustrate that term using supported capabilities, without interpreting clearer wording as evidence of product-market fit.
What detail would help you decide to explore?
Turn the requested improvement into a testable next step. One illustrative action is: test a headline with a concrete task description.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. What do you think this product helps with? Which phrase needs explanation? What detail would help you decide to explore?
Download the questions as text ↓
Examples to adapt, rather than a validated research instrument.
Choose the response format
Make room for the explanation.
| Question | Suggested format | What to preserve |
|---|---|---|
| What do you think this product helps with? | Optional short text | Retain the specific point or condition described; avoid replacing it with an unexplained rating. |
| Which phrase needs explanation? | Optional written explanation | Keep context that distinguishes different experiences. Comprehension does not establish purchase intent. |
| What detail would help you decide to explore? | Optional improvement suggestion | Keep the suggested change separate from whether it has been tested. Test a headline with a concrete task description. |
Make questions optional where appropriate. If you add a rating scale, label its endpoints, keep one idea per question, and retain a follow-up for reasons. These examples are not a validated measurement instrument.
Before you send it
Check what your wording assumes.
Would you agree that everything about homepage headline comprehension was clear and easy?
What do you think this product helps with?
The first wording combines an assumed positive outcome with two different judgments. The revised prompt asks about a specific experience and permits an inconvenient or uncertain answer.
Build with SurveyTeams
Draft your own homepage headline comprehension questionnaire.
Use these examples to draft your questionnaire. Create a survey draft, add questions, and check the respondent preview in SurveyTeams. Additional features depend on your account and plan.
Create your survey in SurveyTeams
Opens product registration. Example questions are not imported automatically.
Learn about the product ↗Before you send it
Questions, answered.
Who should receive this questionnaire?
Readers or prospective users evaluating the described material. Ask only about steps each person encountered; do not treat a voluntary response sample as representative.
When should I ask these questions?
Ask after someone has encountered the situation described in “What do you think this product helps with?”, while they can still recall the details. For material testing, show the actual draft first; for planning, ask before the next relevant activity.
What should I investigate in the answers?
Readers understand the category but not the intended task. This is an illustrative pattern to look for, not a claim about your respondents. Comprehension does not establish purchase intent.
What would a practical follow-up look like?
Test a headline with a concrete task description. After trying the change, repeat “What do you think this product helps with?” with people who experienced it. Check whether they still describe the original issue: readers understand the category but not the intended task. Compare explanations and sample context, rather than claiming the change caused an improvement.
How should I ask “Which phrase needs explanation?”?
An unexplained phrase identifies the terminology preventing visitors from connecting the headline to a concrete task. Replace or illustrate that term using supported capabilities, without interpreting clearer wording as evidence of product-market fit. Use an optional written explanation when predefined choices would hide relevant context.
Can I use the questions in SurveyTeams?
Copy the prompts or download TXT, CSV, JSON, or a Markdown worksheet, then adapt them in your own survey. The CTA opens registration; it does not import this example automatically. Verify available features in your account.
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