Which reward did you compare?
Read for reward comparison. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
Ecommerce and retail · A focused questionnaire
Assess reward option presentation.
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EXAMPLE INVITATION BRIEF
Assess reward option presentation.
Before sending, explain handling, optional participation, and contact details. This example is not sent by the preview.
A useful starting point
Assess reward option presentation. These prompts examine reward comparison, restriction clarity, detail need. Choose only questions your audience can answer. A missing detail can be answered with none; do not assume an issue occurred.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.
Read for reward comparison. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
Read for restriction clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
Read for detail need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. Which reward did you compare? What restriction was unclear? What comparison detail was missing?
Download the questions as text ↓
Examples to adapt, rather than a validated research instrument.
Choose the response format
| Question | Suggested format | What to preserve |
|---|---|---|
| Which reward did you compare? | Optional free text; none or not applicable accepted | Read for reward comparison. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. |
| What restriction was unclear? | Optional free text; none or not applicable accepted | Read for restriction clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. |
| What comparison detail was missing? | Optional free text; none or not applicable accepted | Read for detail need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. |
Make questions optional where appropriate. If you add a rating scale, label its endpoints, keep one idea per question, and retain a follow-up for reasons. These examples are not a validated measurement instrument.
Before you send it
Would you agree that this entire experience was clear and easy?
Which reward did you compare?
The first wording assumes a positive outcome and combines clarity with ease. The revised prompt asks about the concrete situation; respondents may report no difficulty.
Read the answers carefully
No spending promises.
Rewards hide usage restrictions. This is an illustrative pattern, not observed customer data. No spending promises.
A worked interpretation example
Illustrative scenario. These are not customer results.
Rewards hide usage restrictions.
Place verified restrictions beside choices.
After testing this change—Place verified restrictions beside choices.—ask people who encountered the changed arrangement whether this original issue still occurred or did not occur: “Rewards hide usage restrictions.” Invite a concrete explanation, including none or not applicable. Compare participant context and sample differences; a before-and-after survey alone does not establish causation.
From question to next step
Assess reward option presentation.
Ask after an adult respondent has encountered this specific situation. For draft-copy testing, show the actual material first; accept none or not applicable when the issue did not occur.
Place verified restrictions beside choices.
Before you send it
Adult shoppers or retail service owners who encountered the described purchasing or information step. Ask only about the step each person actually encountered; voluntary responses are not automatically representative.
Read for reward comparison. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. It supports this decision: Assess reward option presentation.
Read for restriction clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
Read for detail need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. No spending promises.
Place verified restrictions beside choices. After testing this change—Place verified restrictions beside choices.—ask people who encountered the changed arrangement whether this original issue still occurred or did not occur: “Rewards hide usage restrictions.” Invite a concrete explanation, including none or not applicable. Compare participant context and sample differences; a before-and-after survey alone does not establish causation.
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