Ecommerce and retail
Feedback guides for ecommerce and retail.
Choose a specific situation. Each guide offers sample questions and an interpretation caution.
Create your survey in SurveyTeamsOpens product registration. Example questions are not imported automatically.
Checkout experience survey
Discover why a purchase path feels difficult.
Explore guide ↗Worksheet · atlasEcommerce and retailDelivery experience survey
Separate fulfilment communication from the arrival experience.
Explore guide ↗Casebook · newspaperEcommerce and retailReturns process survey
Learn whether customers can understand and complete a return.
Explore guide ↗Worksheet · deckEcommerce and retailProduct packaging feedback survey
Balance protection, opening, and practical handling.
Explore guide ↗Playbook · blueprintEcommerce and retailRetail store visit survey
Understand browsing, assistance, and checkout separately.
Explore guide ↗Worksheet · ribbonEcommerce and retailClick-and-collect feedback survey
Find friction between an online order and local pickup.
Explore guide ↗Playbook · mosaicEcommerce and retailProduct sizing feedback survey
Improve size guidance using customers' experience.
Explore guide ↗Decision · sidecarEcommerce and retailRetail loyalty programme survey
Understand whether benefits are clear and usable.
Explore guide ↗Playbook · monochromeEcommerce and retailAbandoned cart feedback survey
Explore blockers without assuming every unfinished cart was a failed purchase.
Explore guide ↗Decision · checklistEcommerce and retailSubscription box feedback survey
Understand the match between contents and customer expectations.
Explore guide ↗Fieldnotes · panoramaEcommerce and retailOrder tracking page feedback survey
Check whether customers can understand an order's current stage.
Explore guide ↗Guide · atlasEcommerce and retailGift purchase experience survey
Understand information needs when someone buys for another person.
Explore guide ↗Fieldnotes · newspaperEcommerce and retailProduct comparison information survey
Find which differences shoppers need to compare products.
Explore guide ↗Guide · deckEcommerce and retailRestock notification experience survey
Understand whether availability messages provide a useful next step.
Explore guide ↗Editorial · blueprintEcommerce and retailMarketplace seller onboarding survey
Find barriers to listing an item correctly for the first time.
Explore guide ↗Guide · ribbonEcommerce and retailProduct page clarity survey
Improve information shoppers need before choosing an item.
Explore guide ↗Casebook · posterEcommerce and retailProduct photo usefulness survey
Find visual information missing from product listings.
Explore guide ↗Worksheet · workshopEcommerce and retailProduct description comprehension survey
Check whether item descriptions answer practical questions.
Explore guide ↗Playbook · timelineEcommerce and retailSize guide usability survey
Improve guidance for choosing a suitable size.
Explore guide ↗Worksheet · notebookEcommerce and retailStock availability information survey
Clarify information about available purchase options.
Explore guide ↗Playbook · cardsEcommerce and retailShipping option clarity survey
Improve comparison of delivery choices before checkout.
Explore guide ↗Decision · spotlightEcommerce and retailDelivery instruction experience survey
Find confusion when specifying delivery preferences.
Explore guide ↗Playbook · compactEcommerce and retailDelivery rescheduling survey
Improve guidance when customers change delivery timing.
Explore guide ↗Decision · railEcommerce and retailMissed delivery communication survey
Improve guidance after an unsuccessful delivery attempt.
Explore guide ↗Fieldnotes · comparisonEcommerce and retailDamaged item reporting survey
Improve instructions for reporting a damaged purchase.
Explore guide ↗Decision · studioEcommerce and retailItem exchange experience survey
Find obstacles when choosing a replacement.
Explore guide ↗Fieldnotes · fieldguideEcommerce and retailRefund status clarity survey
Improve explanations of an approved refund's progress.
Explore guide ↗Guide · impactEcommerce and retailReturn label instruction survey
Improve practical guidance for returning a parcel.
Explore guide ↗Fieldnotes · diagramEcommerce and retailCart editing survey
Improve changes shoppers make before paying.
Explore guide ↗Guide · canvasEcommerce and retailCheckout error recovery survey
Improve guidance after checkout fails.
Explore guide ↗Editorial · briefingEcommerce and retailPayment method information survey
Clarify available payment choices before purchase.
Explore guide ↗Guide · reportEcommerce and retailPromotion code clarity survey
Understand confusion about published promotion conditions.
Explore guide ↗Editorial · folioEcommerce and retailGift message experience survey
Improve optional gift message entry and expectations.
Explore guide ↗Workbench · atlasEcommerce and retailGift wrapping option survey
Clarify optional presentation choices for gifts.
Explore guide ↗Editorial · newspaperEcommerce and retailWishlist usability survey
Understand expectations about saved shopping items.
Explore guide ↗Workbench · deckEcommerce and retailProduct review usefulness survey
Find context shoppers need when reading reviews.
Explore guide ↗Casebook · blueprintEcommerce and retailStore queue experience survey
Improve communication while customers wait in store.
Explore guide ↗Workbench · ribbonEcommerce and retailStore navigation survey
Find products and service points that are hard to locate.
Explore guide ↗Casebook · mosaicEcommerce and retailStore assistance survey
Improve how customers find help with a purchase.
Explore guide ↗Worksheet · sidecarEcommerce and retailIn-store demonstration survey
Understand usefulness of an item demonstration.
Explore guide ↗Casebook · monochromeEcommerce and retailReceipt clarity survey
Improve understanding of purchase records.
Explore guide ↗Worksheet · checklistEcommerce and retailSubscription pause clarity survey
Clarify how a temporary subscription pause works.
Explore guide ↗Playbook · panoramaEcommerce and retailSubscription preference survey
Understand choices customers want explained in recurring orders.
Explore guide ↗Worksheet · splitEcommerce and retailMarketplace listing clarity survey
Improve information in a seller's item listing.
Explore guide ↗Playbook · editorialEcommerce and retailOrder confirmation clarity survey
Improve the first message after a purchase.
Explore guide ↗Decision · darkEcommerce and retailSplit shipment notice survey
Clarify split shipment messages.
Explore guide ↗Research-Plan · mosaicEcommerce and retailPreorder status survey
Explain preorder progress.
Explore guide ↗Guide · sidecarEcommerce and retailBackorder choice survey
Improve backorder choice information.
Explore guide ↗Research-Plan · monochromeEcommerce and retailOrder address edit info survey
Clarify address change instructions.
Explore guide ↗Interview · checklistEcommerce and retailOrder combination info survey
Explain combined-order arrangements.
Explore guide ↗Research-Plan · panoramaEcommerce and retailSubscription price change survey
Clarify subscription change notices.
Explore guide ↗Guide · splitEcommerce and retailSubscription item swap survey
Assess item substitution instructions.
Explore guide ↗Editorial · editorialEcommerce and retailSubscription frequency change survey
Explain delivery frequency settings.
Explore guide ↗Workbench · darkEcommerce and retailRefill reminder usefulness survey
Assess refill reminder relevance.
Explore guide ↗Editorial · posterEcommerce and retailLoyalty points expiry survey
Clarify points expiry messages.
Explore guide ↗Workbench · workshopEcommerce and retailLoyalty tier description survey
Explain loyalty tier benefits.
Explore guide ↗Casebook · timelineEcommerce and retailLoyalty reward choice survey
Assess reward option presentation.
Explore guide ↗Workbench · notebookEcommerce and retailRetail digital receipt survey
Improve digital receipt instructions.
Explore guide ↗Casebook · cardsEcommerce and retailRetail self checkout help survey
Clarify self-checkout assistance.
Explore guide ↗Interview · spotlightEcommerce and retailRetail shelf labels survey
Assess shelf label comprehension.
Explore guide ↗Research-Plan · compactEcommerce and retailRetail fitting room process survey
Improve fitting-room instructions.
Explore guide ↗Worksheet · railEcommerce and retailRetail stock check survey
Assess in-store stock inquiries.
Explore guide ↗Playbook · comparisonEcommerce and retailRetail appointment shopping survey
Clarify shopping appointment preparation.
Explore guide ↗Worksheet · studioEcommerce and retailRetail sample display survey
Assess sample display information.
Explore guide ↗Playbook · fieldguideEcommerce and retailRetail online stock match survey
Understand stock-display expectations.
Explore guide ↗Decision · impactEcommerce and retailMarketplace seller response survey
Assess seller communication clarity.
Explore guide ↗Playbook · diagramEcommerce and retailMarketplace dispute info survey
Clarify dispute-route information.
Explore guide ↗Decision · canvasEcommerce and retailMarketplace listing moderation survey
Explain listing-review notices.
Explore guide ↗Fieldnotes · briefingEcommerce and retailMarketplace seller payout info survey
Clarify payout information labels.
Explore guide ↗Interview · reportEcommerce and retailMarketplace buyer protection copy survey
Assess protection-copy comprehension.
Explore guide ↗Research-Plan · folioEcommerce and retailProduct bundle contents survey
Clarify bundle contents.
Explore guide ↗Interview · atlasEcommerce and retailProduct variant selector survey
Improve variant selection.
Explore guide ↗Fieldnotes · newspaperEcommerce and retailProduct customization preview survey
Assess customization preview expectations.
Explore guide ↗Interview · deckEcommerce and retailProduct care guide survey
Assess care instruction readability.
Explore guide ↗Research-Plan · blueprintEcommerce and retailProduct assembly guide survey
Improve assembly guide communication.
Explore guide ↗Interview · ribbonEcommerce and retailProduct warranty information survey
Clarify warranty information presentation.
Explore guide ↗Research-Plan · mosaicEcommerce and retailProduct authenticity information survey
Assess authenticity-information clarity.
Explore guide ↗Guide · sidecarEcommerce and retailProduct sustainability claim survey
Assess environmental claim comprehension.
Explore guide ↗Research-Plan · monochromeEcommerce and retailProduct material description survey
Clarify material descriptions.
Explore guide ↗Interview · checklistEcommerce and retailProduct origin information survey
Assess origin information clarity.
Explore guide ↗Research-Plan · panoramaEcommerce and retailProduct dimensions diagram survey
Improve dimension diagrams.
Explore guide ↗Guide · splitEcommerce and retailProduct installation information survey
Clarify installation scope descriptions.
Explore guide ↗Editorial · editorialEcommerce and retailProduct compatibility chart survey
Assess compatibility table comprehension.
Explore guide ↗Workbench · darkEcommerce and retailProduct comparison units survey
Improve comparable product measures.
Explore guide ↗Editorial · posterEcommerce and retailRetail reserve item survey
Clarify reservation confirmations.
Explore guide ↗Workbench · workshopEcommerce and retailRetail repair dropoff survey
Improve retail repair intake information.
Explore guide ↗Casebook · timelineEcommerce and retailRetail repair warranty route survey
Clarify repair route options.
Explore guide ↗Workbench · notebookEcommerce and retailRetail gift card instructions survey
Assess gift-card usage descriptions.
Explore guide ↗Casebook · cardsEcommerce and retailRetail charity roundup copy survey
Clarify donation-roundup presentation.
Explore guide ↗Interview · spotlightEcommerce and retailRetail click reservation cancel survey
Improve reservation cancellation guidance.
Explore guide ↗Research-Plan · compactEcommerce and retailRetail outlet description survey
Assess outlet product descriptions.
Explore guide ↗Worksheet · railEcommerce and retailRetail reusable container program survey
Clarify container-return arrangements.
Explore guide ↗Playbook · comparisonEcommerce and retailRetail product demonstration booking survey
Improve demonstration booking information.
Explore guide ↗Worksheet · studioEcommerce and retailRetail sample request survey
Clarify sample request instructions.
Explore guide ↗Playbook · fieldguide