Set the decision
Start with the decision: Improve information in a seller's item listing.
Ecommerce and retail / Survey guide
Ecommerce and retail · Practical survey guide
Marketplace listing clarity survey
Improve information in a seller's item listing.
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YOUR DRAFTING BRIEF
Draft a questionnaire to help with this goal: Improve information in a seller's item listing. Include neutral questions and allow people to skip situations they did not experience. Do not assume: Do not imply platform guarantees without evidence.
An example brief you can adapt. This preview does not call an AI service.
From question to next step
Make the feedback useful.
Invite relevant voices
Invite people with relevant experience. Ask after someone has encountered the situation described in “Which listing detail needed explanation?”, while they can still recall the details. For material testing, show the actual draft first; for planning, ask before the next relevant activity.
Choose an action
Explain verified seller and platform responsibilities.
Read the answers carefully
Keep the conclusion within the evidence.
Do not imply platform guarantees without evidence.
Shoppers cannot identify who handles delivery questions. This is a synthetic example, not a customer result. Do not imply platform guarantees without evidence.
A worked interpretation example
From a comment to a practical next step.
Illustrative scenario. These are not customer results.
Keep the finding specific
Shoppers cannot identify who handles delivery questions.
Choose an action to test
Explain verified seller and platform responsibilities.
Check the experience again
After trying the change, repeat “Which listing detail needed explanation?” with people who experienced it. Check whether they still describe the original issue: shoppers cannot identify who handles delivery questions. Compare explanations and sample context, rather than claiming the change caused an improvement.
A useful starting point
Questions to understand the actual experience.
Improve information in a seller's item listing. Use the prompts relevant to your audience and allow people to skip situations they did not encounter. Keep response handling consistent with what you explain in the invitation.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.
Which listing detail needed explanation?
A listing detail needing explanation identifies information shoppers cannot interpret about the item or offer. Request verified seller context without inventing specifications.
What delivery responsibility was unclear?
Unclear delivery responsibility reveals whether a listing distinguishes the seller, platform and fulfillment roles. State the actual arrangement and official contact route, without interpreting liability or promising a particular delivery outcome.
What seller information would help?
Helpful seller information identifies the context shoppers need to locate an appropriate answer. Confirm actual seller and platform roles without interpreting liability or promising resolution.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. Which listing detail needed explanation? What delivery responsibility was unclear? What seller information would help?
Download the questions as text ↓
Examples to adapt, rather than a validated research instrument.
Before you send it
Check what your wording assumes.
Would you agree that everything about marketplace listing clarity was clear and easy?
Which listing detail needed explanation?
The first wording combines an assumed positive outcome with two different judgments. The revised prompt asks about a specific experience and permits an inconvenient or uncertain answer.
Choose the response format
Make room for the explanation.
| Question | Suggested format | What to preserve |
|---|---|---|
| Which listing detail needed explanation? | Optional short text | Retain the specific point or condition described; avoid replacing it with an unexplained rating. |
| What delivery responsibility was unclear? | Optional written explanation | Keep context that distinguishes different experiences. Do not imply platform guarantees without evidence. |
| What seller information would help? | Optional improvement suggestion | Keep the suggested change separate from whether it has been tested. Explain verified seller and platform responsibilities. |
Make questions optional where appropriate. If you add a rating scale, label its endpoints, keep one idea per question, and retain a follow-up for reasons. These examples are not a validated measurement instrument.
Before you send it
Questions, answered.
Who should receive this questionnaire?
Shoppers who attempted the described purchasing task. Ask only about steps each person encountered; do not treat a voluntary response sample as representative.
When should I ask these questions?
Ask after someone has encountered the situation described in “Which listing detail needed explanation?”, while they can still recall the details. For material testing, show the actual draft first; for planning, ask before the next relevant activity.
What should I investigate in the answers?
Shoppers cannot identify who handles delivery questions. This is an illustrative pattern to look for, not a claim about your respondents. Do not imply platform guarantees without evidence.
What would a practical follow-up look like?
Explain verified seller and platform responsibilities. After trying the change, repeat “Which listing detail needed explanation?” with people who experienced it. Check whether they still describe the original issue: shoppers cannot identify who handles delivery questions. Compare explanations and sample context, rather than claiming the change caused an improvement.
How should I ask “What delivery responsibility was unclear?”?
Unclear delivery responsibility reveals whether a listing distinguishes the seller, platform and fulfillment roles. State the actual arrangement and official contact route, without interpreting liability or promising a particular delivery outcome. Use an optional written explanation when predefined choices would hide relevant context.
Can I use the questions in SurveyTeams?
Copy the prompts or download TXT, CSV, JSON, or a Markdown worksheet, then adapt them in your own survey. The CTA opens registration; it does not import this example automatically. Verify available features in your account.
Build with SurveyTeams
Draft your own marketplace listing clarity questionnaire.
Use these examples to draft your questionnaire. Create a survey draft, add questions, and check the respondent preview in SurveyTeams. Additional features depend on your account and plan.
Create your survey in SurveyTeams
Opens product registration. Example questions are not imported automatically.
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