Set the decision
Start with the decision: Check whether item descriptions answer practical questions.
Ecommerce and retail / Survey guide
Ecommerce and retail · Practical survey guide
Product description comprehension survey
Check whether item descriptions answer practical questions.
Opens product registration. Example questions are not imported automatically.
ILLUSTRATIVE QUESTIONNAIRE3 prompts
Try the first three questions here. Nothing is submitted or saved.
From question to next step
Make the feedback useful.
Invite relevant voices
Invite people with relevant experience. Ask after someone has encountered the situation described in “Which phrase was unclear?”, while they can still recall the details. For material testing, show the actual draft first; for planning, ask before the next relevant activity.
Choose an action
List included and excluded items clearly.
Read the answers carefully
Keep the conclusion within the evidence.
Do not invent product specifications.
Shoppers cannot tell whether an accessory is included. This is a synthetic example, not a customer result. Do not invent product specifications.
A worked interpretation example
From a comment to a practical next step.
Illustrative scenario. These are not customer results.
Keep the finding specific
Shoppers cannot tell whether an accessory is included.
Choose an action to test
List included and excluded items clearly.
Check the experience again
After trying the change, repeat “Which phrase was unclear?” with people who experienced it. Check whether they still describe the original issue: shoppers cannot tell whether an accessory is included. Compare explanations and sample context, rather than claiming the change caused an improvement.
A useful starting point
Questions to understand the actual experience.
Check whether item descriptions answer practical questions. Use the prompts relevant to your audience and allow people to skip situations they did not encounter. Keep response handling consistent with what you explain in the invitation.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.
Which phrase was unclear?
An unclear phrase identifies description wording that shoppers cannot connect to an actual attribute or condition. Replace ambiguity with verified information rather than promotional assumptions.
What use did you have in mind?
The intended use reveals whether the description addresses a practical need rather than only listing attributes. Explain verified scope and limitations, without inferring suitability, safety or performance for an untested application.
What condition should be explained?
A condition needing explanation identifies a limit relevant to the intended use. State verified scope without claiming safety, suitability or performance for an untested application.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. Which phrase was unclear? What use did you have in mind? What condition should be explained?
Download the questions as text ↓
Examples to adapt, rather than a validated research instrument.
Before you send it
Check what your wording assumes.
Would you agree that everything about product description comprehension was clear and easy?
Which phrase was unclear?
The first wording combines an assumed positive outcome with two different judgments. The revised prompt asks about a specific experience and permits an inconvenient or uncertain answer.
Choose the response format
Make room for the explanation.
| Question | Suggested format | What to preserve |
|---|---|---|
| Which phrase was unclear? | Optional short text | Retain the specific point or condition described; avoid replacing it with an unexplained rating. |
| What use did you have in mind? | Optional written explanation | Keep context that distinguishes different experiences. Do not invent product specifications. |
| What condition should be explained? | Optional improvement suggestion | Keep the suggested change separate from whether it has been tested. List included and excluded items clearly. |
Make questions optional where appropriate. If you add a rating scale, label its endpoints, keep one idea per question, and retain a follow-up for reasons. These examples are not a validated measurement instrument.
Before you send it
Questions, answered.
Who should receive this questionnaire?
Shoppers who attempted the described purchasing task. Ask only about steps each person encountered; do not treat a voluntary response sample as representative.
When should I ask these questions?
Ask after someone has encountered the situation described in “Which phrase was unclear?”, while they can still recall the details. For material testing, show the actual draft first; for planning, ask before the next relevant activity.
What should I investigate in the answers?
Shoppers cannot tell whether an accessory is included. This is an illustrative pattern to look for, not a claim about your respondents. Do not invent product specifications.
What would a practical follow-up look like?
List included and excluded items clearly. After trying the change, repeat “Which phrase was unclear?” with people who experienced it. Check whether they still describe the original issue: shoppers cannot tell whether an accessory is included. Compare explanations and sample context, rather than claiming the change caused an improvement.
How should I ask “What use did you have in mind?”?
The intended use reveals whether the description addresses a practical need rather than only listing attributes. Explain verified scope and limitations, without inferring suitability, safety or performance for an untested application. Use an optional written explanation when predefined choices would hide relevant context.
Can I use the questions in SurveyTeams?
Copy the prompts or download TXT, CSV, JSON, or a Markdown worksheet, then adapt them in your own survey. The CTA opens registration; it does not import this example automatically. Verify available features in your account.
Build with SurveyTeams
Draft your own product description comprehension questionnaire.
Use these examples to draft your questionnaire. Create a survey draft, add questions, and check the respondent preview in SurveyTeams. Additional features depend on your account and plan.
Create your survey in SurveyTeams
Opens product registration. Example questions are not imported automatically.
Learn about the product ↗Continue exploring