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Assess environmental claim comprehension.
Ecommerce and retail · A focused questionnaire
Assess environmental claim comprehension.
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Assess environmental claim comprehension.
Ask after an adult respondent has encountered this specific situation. For draft-copy testing, show the actual material first; accept none or not applicable when the issue did not occur.
State scope and link actual supporting evidence.
A worked interpretation example
Illustrative scenario. These are not customer results.
Claims omit which product component they concern.
State scope and link actual supporting evidence.
After testing this change—State scope and link actual supporting evidence.—ask people who encountered the changed arrangement whether this original issue still occurred or did not occur: “Claims omit which product component they concern.” Invite a concrete explanation, including none or not applicable. Compare participant context and sample differences; a before-and-after survey alone does not establish causation.
A useful starting point
Assess environmental claim comprehension. These prompts examine claim scope, qualification clarity, evidence need. Choose only questions your audience can answer. A missing detail can be answered with none; do not assume an issue occurred.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.
Read for claim scope. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
Read for qualification clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
Read for evidence need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. What did the claim refer to? Which qualification was unclear? What evidence reference was missing?
Download the questions as text ↓
Examples to adapt, rather than a validated research instrument.
Choose the response format
| Question | Suggested format | What to preserve |
|---|---|---|
| What did the claim refer to? | Optional free text; none or not applicable accepted | Read for claim scope. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. |
| Which qualification was unclear? | Optional free text; none or not applicable accepted | Read for qualification clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. |
| What evidence reference was missing? | Optional free text; none or not applicable accepted | Read for evidence need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. |
Make questions optional where appropriate. If you add a rating scale, label its endpoints, keep one idea per question, and retain a follow-up for reasons. These examples are not a validated measurement instrument.
Read the answers carefully
No invented environmental certification.
Claims omit which product component they concern. This is an illustrative pattern, not observed customer data. No invented environmental certification.
Before you send it
Would you agree that this entire experience was clear and easy?
What did the claim refer to?
The first wording assumes a positive outcome and combines clarity with ease. The revised prompt asks about the concrete situation; respondents may report no difficulty.
Before you send it
Adult shoppers or retail service owners who encountered the described purchasing or information step. Ask only about the step each person actually encountered; voluntary responses are not automatically representative.
Read for claim scope. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. It supports this decision: Assess environmental claim comprehension.
Read for qualification clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
Read for evidence need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. No invented environmental certification.
State scope and link actual supporting evidence. After testing this change—State scope and link actual supporting evidence.—ask people who encountered the changed arrangement whether this original issue still occurred or did not occur: “Claims omit which product component they concern.” Invite a concrete explanation, including none or not applicable. Compare participant context and sample differences; a before-and-after survey alone does not establish causation.
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