Ecommerce and retail / Survey guide

Ecommerce and retail · A focused questionnaire

Product sustainability claim survey

Assess environmental claim comprehension.

Opens product registration. Example questions are not imported automatically.

Editable examplesPractical guidanceNo-code starting point
ILLUSTRATIVE QUESTIONNAIRE3 prompts

Try the first three questions here. Nothing is submitted or saved.

From question to next step

Make the feedback useful.

01

Set the decision

Assess environmental claim comprehension.

02

Invite relevant voices

Ask after an adult respondent has encountered this specific situation. For draft-copy testing, show the actual material first; accept none or not applicable when the issue did not occur.

03

Choose an action

State scope and link actual supporting evidence.

A worked interpretation example

From a comment to a practical next step.

Illustrative scenario. These are not customer results.

01 / OBSERVE

Keep the finding specific

Claims omit which product component they concern.

02 / INVESTIGATE

Choose an action to test

State scope and link actual supporting evidence.

03 / FOLLOW UP

Check the experience again

After testing this change—State scope and link actual supporting evidence.—ask people who encountered the changed arrangement whether this original issue still occurred or did not occur: “Claims omit which product component they concern.” Invite a concrete explanation, including none or not applicable. Compare participant context and sample differences; a before-and-after survey alone does not establish causation.

A useful starting point

Three questions for this specific decision.

Assess environmental claim comprehension. These prompts examine claim scope, qualification clarity, evidence need. Choose only questions your audience can answer. A missing detail can be answered with none; do not assume an issue occurred.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

QUESTION 01

What did the claim refer to?

Read for claim scope. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.

QUESTION 02

Which qualification was unclear?

Read for qualification clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.

QUESTION 03

What evidence reference was missing?

Read for evidence need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.

Download the questions as text ↓

Examples to adapt, rather than a validated research instrument.

Choose the response format

Make room for the explanation.

Suggested formats for this example questionnaire
QuestionSuggested formatWhat to preserve
What did the claim refer to?Optional free text; none or not applicable acceptedRead for claim scope. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
Which qualification was unclear?Optional free text; none or not applicable acceptedRead for qualification clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
What evidence reference was missing?Optional free text; none or not applicable acceptedRead for evidence need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.

Make questions optional where appropriate. If you add a rating scale, label its endpoints, keep one idea per question, and retain a follow-up for reasons. These examples are not a validated measurement instrument.

Read the answers carefully

What these answers cannot establish.

No invented environmental certification.

Claims omit which product component they concern. This is an illustrative pattern, not observed customer data. No invented environmental certification.

Before you send it

Check what your wording assumes.

BEFORE / LEADING

Would you agree that this entire experience was clear and easy?

AFTER / CONTEXTUAL

What did the claim refer to?

The first wording assumes a positive outcome and combines clarity with ease. The revised prompt asks about the concrete situation; respondents may report no difficulty.

Before you send it

Questions, answered.

Who should answer?

Adult shoppers or retail service owners who encountered the described purchasing or information step. Ask only about the step each person actually encountered; voluntary responses are not automatically representative.

What does the first question help explain?

Read for claim scope. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. It supports this decision: Assess environmental claim comprehension.

What should I preserve in the second answer?

Read for qualification clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.

How should I read the third answer?

Read for evidence need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. No invented environmental certification.

What would a practical follow-up look like?

State scope and link actual supporting evidence. After testing this change—State scope and link actual supporting evidence.—ask people who encountered the changed arrangement whether this original issue still occurred or did not occur: “Claims omit which product component they concern.” Invite a concrete explanation, including none or not applicable. Compare participant context and sample differences; a before-and-after survey alone does not establish causation.

Can I load this automatically in SurveyTeams?

The page offers text, CSV, JSON and Markdown downloads plus manual copying. Registration does not import the questionnaire. Use account-supported features and verify your own response-handling arrangements.

Inside the product

Create a manual draft and check the questions

The real SurveyTeams screenshot shows a separate labelled synthetic event survey. It demonstrates the manual builder, not this questionnaire already loaded and not the task described in the software being evaluated.

  1. Start a draft with this decision in mind: Assess environmental claim comprehension.
  2. Copy or select only applicable questions from this page. Add them as optional text prompts; the download is an editorial definition, not a product importer.
  3. Preview the respondent wording. No invented environmental certification. Explain your actual response handling before distribution.

Creation and preview were exercised in the observed account. Distribution, results and other features are separate workflows and depend on account conditions.

Survey details form with a synthetic post-event feedback title and participant instructions.
Write the survey title and instructions. Actual SurveyTeams interface, captured 2026-10-01. Synthetic demonstration data where displayed.

Build with SurveyTeams

Adapt these questions in your own survey.

Use these examples to draft your questionnaire. Create a survey draft, add questions, and check the respondent preview in SurveyTeams. Additional features depend on your account and plan.

Create your survey in SurveyTeams

Opens product registration. Example questions are not imported automatically.

Learn about the product ↗

Continue exploring

Related feedback guides.